Mats are among the hardest-working items in a business. At an entrance, a suitable mat helps collect dirt and moisture and protect floors. A branded mat also puts your business identity where visitors can see it.
This guide covers the main types of mats, how to assess construction and how to choose mats for your premises.
What Are Logo Mats?
Logo mats carry your company logo, name or brand colours. They combine entrance matting with a visible branding feature.
- Printed mats: Printing or dyeing reproduces artwork on the mat fibres or surface. These methods can reproduce gradients and fine detail. Durability varies with the process, material, traffic and care.
- Inlay mats: Individually cut pieces of solid-colour carpet are fitted into the mat body. The logo comes from the material itself rather than a printed logo layer.
Avidaze specialises in custom inlay logo mats. Bold shapes, clear lettering and solid colours suit this process. Carpet, backing, bonded joints and edges still need proper care; inlay does not guarantee a fixed lifespan. Read our inlay vs printed logo mats comparison.
Doorway or Full Entrance Coverage?
These terms overlap. “Door mat” often describes a mat at a doorway, while “entrance matting” can describe a larger mat or a system spanning an entrance area.
Neither name proves a traffic rating. Check the construction, backing, dimensions and intended use rather than assuming a small mat is for light traffic or a large one is commercial grade.
Either can carry branding when the product allows it. Choose enough coverage for the entrance and a clear layout for your logo.
Indoor or Outdoor Placement?
Placement determines what the mat must handle.
Outdoor mats may face rain, sunlight and coarse debris. Choose a product specifically suitable for the exposure, with appropriate scraping and drainage properties.
Indoor mats can help collect finer dirt and moisture. Reception areas and lobbies are common locations for branded carpet mats.
Many businesses combine an outdoor scraper with indoor matting. A sheltered doorway and an exposed pavement need different assessments; do not assume every branded carpet mat is suitable outdoors.
For practical entrance-safety advice, see Ireland’s Health and Safety Authority guide to entrance matting and slip prevention. It covers mat placement, maintenance and edging that can create trip hazards.
Six Checks Before You Order
- Match the mat to the traffic. Consider visitor numbers, grit, wheeled traffic and any oil or chemicals. Ask whether the materials suit those conditions.
- Measure your entrance. Check the available floor area, door clearance and walking route. Choose coverage that visitors naturally step on without obstructing the entrance.
- Keep the design simple. Strong contrast and clear shapes suit inlay. Small lettering, fine detail and gradients may need adapting; approve those changes in the mock-up.
- Think about safety. Check that the mat lies flat and stays in place on your floor. Inspect edges and movement regularly, especially when wet.
- Plan for cleaning. Follow the care instructions for the carpet, backing and adhesive. Ask about suitable washing and drying methods before ordering.
- Approve a proof first. Review dimensions, colour availability, lettering and layout before production.
Where Business Branding Works Best
- Retail stores and showrooms
- Hotels and guesthouses, plus restaurants where the materials suit the location
- Offices and corporate reception areas
- Schools and institutions
- Workshop reception areas and suitable industrial entrances, after checking exposure to oils, chemicals and heavy equipment
Construction, Care and Value Over Time
Compare more than the purchase price. A mat that needs frequent replacement, shifts on the floor or is difficult to maintain may cost more over time. A higher price alone does not prove better quality: compare material, backing, edging, care requirements and any warranty for the same intended use.
Regular cleaning and inspection remain necessary. No mat provides permanent branding or maintenance-free performance.
Frequently Asked Questions About Mats
What are logo mats?
Logo mats carry company branding and can help manage dirt and moisture when their materials and placement suit the entrance.
Are inlay mats better than printed mats?
Inlay is a strong option for bold, solid-colour logos because there is no printed logo layer to rub off. Printed mats offer more artwork detail. Compare the specific products, traffic rating and cleaning requirements rather than assuming either method always lasts longer.
What is the difference between a door mat and an entrance mat?
The names overlap. A door mat is usually placed at a doorway; entrance matting can cover a wider entrance zone. Dimensions and the name alone do not establish commercial suitability.
Can I get custom door mats with my company logo?
Yes. Avidaze can adapt your logo and available solid colours to an inlay mat. Fine detail and small text may need simplifying, which you can review in the mock-up.
What size logo mat do I need?
Measure the floor area and door clearance, then consider the walking route and required coverage. Send dimensions and an entrance photo so we can recommend a suitable layout.
Can I use the same mat indoors and outdoors?
Only if the product is suitable for both locations. Check weather exposure, drainage, sunlight and the manufacturer’s guidance. Indoor branded carpet mats should not automatically be treated as outdoor mats.
How do I clean and maintain commercial mats?
Remove grit regularly using the recommended vacuuming or cleaning method, and address spills promptly. Follow the supplier’s washing and drying instructions; inspect the backing, edges and bonded areas as part of upkeep.
Which businesses should use branded mats?
Businesses with visitor traffic can use them, including shops, hotels, offices and schools. The mat must suit the conditions at the chosen entrance.
How do I order custom mats?
Send your logo, dimensions and intended location. Review the quotation and mock-up, approve the design and make payment before production begins.
Get Custom Mats for Your Business
Avidaze specialises in precision inlay logo mats and branded entrance mats for South African businesses. Send us your logo and entrance dimensions for a professional mock-up and quotation. We are based in Isando, Kempton Park, with nationwide courier delivery.
Call: +27 69 059 0739
Email: info@avidaze.co.za
Web: avidaze.co.za
Continue with our guide to custom branded mats or our South African logo mat entrance guide.