Choosing Custom Branded Mats: Size, Design and Placement

Your entrance introduces your business to visitors. A logo mat can make that first impression clearer and more consistent with your branding. Custom branded mats put your logo at the door and, when the material suits the location, help manage the dirt visitors bring inside.

Why choose inlay logo mats?

Inlay logos are precision-cut from solid-colored carpet and fitted into the mat body. The design comes from the material itself, so there is no printed logo layer to rub off. Avidaze uses this cut-and-fit process for its custom inlay logo mats.

Printed mats can reproduce fine detail and gradients, and their durability varies by printing process and construction. Inlay works well for bold, solid-color branding. Neither method guarantees a fixed lifespan. Understanding these differences helps you choose the right option for your space.

The carpet, backing, bonded joints and edges still depend on suitable materials, correct placement and care. Read our inlay vs printed logo mats comparison for the differences in artwork, construction and maintenance.

How to choose the right mat

• Location: Indoor reception areas and exposed outdoor entrances face different conditions. Confirm suitability for moisture, sunlight and any oils or chemicals.
• Foot traffic: Hotels, retail stores, schools and workshops need construction suited to their daily use.
• Size: Measure the available floor area and door clearance. Allow space around the mat and keep the entrance accessible.
• Logo and colors: Simple, high-contrast designs work best for inlay. Small lettering and intricate details may need simplification; gradients need adapting to solid colors.
• Proof: Approve the digital mock-up, dimensions and colors before production starts.

Where branded mats work best

Offices, retail stores, hotels, guesthouses and schools benefit from clear entrance branding. Workshops can also use branded mats where the material suits the conditions. Explore our office entrance mats, retail and commercial mats and hotel and hospitality mats.

Get your entrance branded

Send Avidaze your logo, entrance dimensions, and a description or photo of the location. We’ll prepare a professional mock-up and quotation and explain any artwork changes needed for solid-color inlay. We are based in Isando, Kempton Park, and supply customers across South Africa.

Call: +27 69 059 0739
Email: info@avidaze.co.za

For more entrance-planning advice, read our guide to logo mats in South Africa.